Andrea and Andrew Eden design modern custom framing and display solutions for art and memorabilia. Their personalized approach to working with each individual client and piece centers on their passion for developing an approachable, welcoming vibe for newcomers to the world of custom framing.

Our approach for crafting Hang Steady’s visual identity was to center on the warm and modern culture they’re crafting with their clientele. We chose a very clean typographic application for the logo with a subtle roundness that speaks to the approachability of the couple. The more minimalistic brand fonts are also paired with a free flowing script that adds a personal touch. The logo mark, as well as the hand drawn brand illustrations, feature angular modern illustrations that remind us of the custom displays crafted in house. The fresh color palette, along with a subtle canvas texture and dry brush techniques, add to the handcrafted, bespoke nature of the brand.