Hello, I’m Kim.
I’ve developed standout brands and creative deliverables for over 100 small businesses, as well as working with household names such as CVS, Skinny Cow, La Brea Bread, and Too Faced. I combine a wicked sharp eye for design and practical business savvy for the best of both the creative and strategic worlds.
Let’s lay it on the table. As the founder and creative director for two previous businesses—one service-based and one product-based—I have a unique understanding of what it means to craft compelling, memorable design deliverables that strike the practical balance of the creative and corporate process. I love developing the perfect, high value design solution to convey fresh perspective…And I understand that efficiency is a vital part of the work flow. If you can’t get it in front of your customers in time, you’re leaving a vacuum which your competitors are happy to fill.
With over a decade of experience as a creative director, senior graphic designer, and photographer, I bring a jam-packed toolkit of processes and skills that I’ve tested in the trenches with hundreds and hundreds of unique creative projects.
After working remotely for the last several years, many times as the solo creative on a project, I’m excited to experience the energy of face-to-face collaboration with passionate teammates in a longterm partnership.
My Expertise
Crafting compelling and targeted visual brand standards, including logo suite design, brand color palettes, patterns, typography structure, and more. Executing those standards through web, packaging, print, digital, and social media design, creating opportunities for brand recognition across all possible platforms.
Developing unique branded packaging design across a wide array of industries such as home goods, pet, health and wellness, and beauty. Highly experienced in working with domestic printers, dielines, and engineering boxes.
Crafting unique, hand-drawn illustrations and icons for brands aligned with a clean, linear aesthetic. Creating endless opportunities for micro-storytelling through custom brand-aligned art.
Executing product and lifestyle photography across a variety of industries. Experienced in all facets of creative direction, casting and working with models, expert photo retouching, and mock-up creation.
The ultimate
case study
As the co-founder and sole designer behind Cooking Gift Set Co., I developed a unique brand identity that was instrumental in growing our brand to the upper six figures in revenue and securing our spot as a top ranked gift for foodies.
Our curated culinary DIY kits have been featured by Real Simple, Good Housekeeping, Fine Cooking, and more, outstripping would-be competitors purely through the power of branding.
How I refuel my creativity:
- Foraging for edible mushrooms in the wilder areas of Charlotte
- Keeping the Bear Escape Skills on point by running competitively
- Spoiling Pepper, the best cat sidekick a girl could have
- Rewatching Star Trek Voyager (#TeamJaneway)
- Honing my creativity through interior design