Charming Mary

Charming Mary is an online children’s boutique based in Tyler, Texas, which offers timeless, quality-focused garments created with quality materials and thoughtful finishing touches. Owner Heather Eiland named Charming Mary for her beloved Grandmother Mary, a reminder of a time when clothing was crafted by hand, each stitch placed with care and precision.

For Charming Mary, we created a whimsical logo which features both custom hand lettering and a dapper rabbit illustration as a nod to the vintage storybook aesthetic. We also incorporated fabric-inspired brand patterns such as gingham and classic florals in soft, muted colorways which are present in many of the brand’s clothing lines. Minimalist, sketched brand illustrations reinforce the brand’s dedication to the unique touches which make Charming Mary children’s apparel timeless treasures.