Tikkun Candles

Thoughtful, peaceful branding with a stylized flame and dove logo and calming brand palette to represent a philanthropic candle company donating a portion of proceeds to charity

Tikkun is more than just a high-end candle company. Tikkun olam, (תקון עולם) is a Hebrew phrase that means “repairing the world,” suggesting humanity’s shared responsibility to heal, repair and transform the world. When you buy a candle from Tikkun Candles, a portion is donated to the charity of your choice.

It was a no-brainer to create a logo featuring a flame and dove merging together – a representation of peace and hope that reflects the charitable retail company’s positive mission. Paired with a serene brand palette and elegant typography, the logo is luxurious and refined, perfectly complimenting the packaging for the natural coconut wax candles. We also curated a series of black and white photography that represents each of the company’s signature scents —Serenity, Renewal, Harmony, and Gratitude—evoking a hopeful, positive vibe.