OakCraft

OakCraft is a build-your-own pizza eatery with a focus on providing the freshest, highest quality ingredients for creating completely customizable, personal sized pizzas expertly cooked in their woodfired oven. OakCraft’s engaging, hands-on format and dedication to unleashing each patron’s culinary creativity make it the perfect date night venue.

In addition to developing a hand lettered logo that leans into the bespoke, handcrafted nature of OakCraft, we created a library of custom ingredient illustrations representing the extensive “Pizza Possibilities” of OakCraft’s DIY format. The ingredient illustrations utilize OakCraft’s refined limited brand palette in both monoline style and incorporating the minimalist brand textures, and they lend a subtle dash of whimsy to the overall feeling of the identity. Paired with typography that is reminiscent of vintage signage and is used in typographic lockups that feel both fresh and slightly old school, the OakCraft brand feels warm, engaging, and elevated.