Cooking Gift Set Co.

Branding for a culinary DIY gift kit with an approachable, warm feeling that incorporates rustic textures such as woodgrain and kraft paper, complimentary typography, and charming foodie illustrations

Cooking Gift Set Co is for the backyard warriors, the carnivores, and the Ultimate Grill Gurus; It’s for those that want to take a step into the unknown, to try something extraordinary. There’s something about smoking your own meats that evokes feelings of nostalgia and a sense of pride, and there’s something even more special about sharing those feelings with your loved one.

For Cooking Gift Set Co.’s visual identity, we wanted to draw upon the very personal nature of putting together a beautiful meal with your own two hands. We chose a homey, warmth-infused brand palette of kraft and chocolate browns with touches of vanilla. The logo is clean and minimalistic with rounded edges that resonate approachability, tying in beautifully with the hand illustrated iconography and handcrafted look of the brand typography.